:root{
  --teal:#00afc0;
  --teal-dark:#007f8d;
  --teal-soft:#e9f9fb;
  --orange:#ffa600;
  --orange-soft:#fff3d6;
  --ink:#252b31;
  --muted:#657078;
  --line:#dfe6e8;
  --paper:#ffffff;
  --soft:#f6f8f8;
  --red:#e94b35;
  --radius:22px;
  --shadow:0 18px 50px rgba(22,40,47,.09);
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;font-family:"Noto Sans Thai","Leelawadee UI","Tahoma",system-ui,-apple-system,sans-serif;color:var(--ink);background:var(--paper);line-height:1.65}
a{color:inherit}
img{max-width:100%;display:block}
.container{width:min(1160px,calc(100% - 40px));margin-inline:auto}
.skip-link{position:absolute;left:-9999px;top:12px;background:#111;color:#fff;padding:10px 14px;border-radius:8px;z-index:99}.skip-link:focus{left:12px}

.site-header{position:sticky;top:0;z-index:50;background:rgba(255,255,255,.94);backdrop-filter:blur(14px);border-bottom:1px solid rgba(223,230,232,.8)}
.nav-wrap{height:76px;display:flex;align-items:center;justify-content:space-between;gap:28px}
.brand{display:flex;align-items:center;gap:13px;text-decoration:none}.brand img{width:132px;height:auto}.brand-project{font-size:13px;font-weight:700;color:var(--teal-dark);border-left:1px solid var(--line);padding-left:13px;white-space:nowrap}
.main-nav{display:flex;align-items:center;gap:24px}.main-nav a{text-decoration:none;font-size:14px;font-weight:700;color:#424c52}.main-nav a:hover{color:var(--teal-dark)}.main-nav .nav-cta{background:var(--ink);color:white;padding:10px 17px;border-radius:999px}.main-nav .nav-cta:hover{color:white;background:var(--teal-dark)}
.menu-btn{display:none;background:none;border:1px solid var(--line);border-radius:12px;padding:8px 12px;font:inherit;font-weight:700}

.hero{background:linear-gradient(135deg,#f8feff 0%,#eefbfb 60%,#fff8e9 100%);overflow:hidden;padding:80px 0 64px;position:relative}.hero:after{content:"";position:absolute;width:410px;height:410px;border-radius:50%;background:rgba(0,175,192,.07);right:-170px;top:-130px}
.hero-grid{display:grid;grid-template-columns:1.14fr .86fr;gap:50px;align-items:center}.eyebrow{margin:0 0 12px;color:var(--teal-dark);font-size:13px;font-weight:700;letter-spacing:.03em}.hero h1{font-size:clamp(40px,5vw,68px);line-height:1.13;margin:0 0 22px;letter-spacing:-.035em}.hero h1 span{color:var(--teal-dark)}.hero-lead{font-size:20px;color:#475158;max-width:760px;margin:0 0 20px}.hero-actions,.join-actions,.final-actions{display:flex;gap:12px;flex-wrap:wrap}.btn{display:inline-flex;justify-content:center;align-items:center;text-decoration:none;font-weight:700;border-radius:14px;padding:13px 20px;transition:.18s ease;border:1px solid transparent}.btn:hover{transform:translateY(-2px)}.btn.primary{background:var(--teal);color:#092b2f}.btn.primary:hover{background:#00c0d0}.btn.secondary{background:white;border-color:#b9dfe3;color:var(--teal-dark)}.btn.dark{background:#20272c;color:#fff}.btn.light{background:white;color:#20272c}.hero-notes{font-size:.875rem;color:var(--muted);max-width:720px;margin:0 0 20px;padding-left:1.3rem}.hero-notes li+li{margin-top:5px}.hero-notes a{color:var(--teal-dark);text-underline-offset:3px}
.hero-visual{position:relative;min-height:510px;display:flex;align-items:flex-end;justify-content:center}.bear-hero{max-height:510px;width:auto;object-fit:contain;filter:drop-shadow(0 22px 24px rgba(44,30,15,.12));z-index:2}.speech-card{position:absolute;background:white;border:1px solid #e3ecee;box-shadow:var(--shadow);border-radius:18px;padding:13px 16px;z-index:3;min-width:175px}.speech-card strong,.speech-card span{display:block}.speech-card strong{font-size:15px}.speech-card span{font-size:12px;color:var(--muted)}.speech-1{left:-10px;top:65px;transform:rotate(-3deg)}.speech-2{right:-5px;top:170px;transform:rotate(3deg)}

.status-strip{border-block:1px solid var(--line);background:#fff}.status-grid{display:grid;grid-template-columns:repeat(3,1fr);padding:18px 0;gap:18px}.status-grid>div{display:grid;grid-template-columns:auto 1fr;column-gap:9px;align-items:center}.status-grid strong{font-size:13px}.status-grid small{grid-column:2;color:var(--muted);font-size:11px}.status-dot{width:9px;height:9px;border-radius:50%}.status-dot.done{background:var(--teal)}.status-dot.active{background:var(--orange);box-shadow:0 0 0 4px rgba(255,166,0,.13)}.status-dot.pending{background:#9aa5aa}

.section{padding:92px 0}.section-heading{max-width:820px;margin-bottom:42px}.section-heading h2,.participation-copy h2,.social-story h2,.pilot-card h2,.final-cta h2{font-size:clamp(30px,3.5vw,48px);line-height:1.25;margin:0 0 14px;letter-spacing:-.02em}.section-heading>p:last-child,.lead,.participation-copy>p{color:var(--muted);font-size:17px}.section-heading.split{max-width:none;display:grid;grid-template-columns:1fr .8fr;gap:60px;align-items:end}.section-heading.split>p{margin:0 0 8px}

.rights-section{background:white}.rights-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:16px}.right-card{border:1px solid var(--line);border-radius:var(--radius);padding:26px;min-height:245px;background:linear-gradient(180deg,#fff,#fbfdfd)}.right-num{font-size:13px;font-weight:700;color:var(--orange)}.right-card h3{font-size:21px;margin:42px 0 9px}.right-card p{color:var(--muted);font-size:14px;margin:0}

.story-section{background:var(--soft)}.journey{display:grid;grid-template-columns:1fr auto 1fr auto 1fr auto 1fr auto 1fr;gap:10px;align-items:center}.journey-step{background:white;border:1px solid var(--line);border-radius:18px;padding:20px 17px;min-height:150px;display:flex;flex-direction:column;justify-content:center}.journey-step span{width:32px;height:32px;border-radius:50%;background:var(--teal-soft);color:var(--teal-dark);display:grid;place-items:center;font-weight:700;margin-bottom:15px}.journey-step strong{font-size:16px}.journey-step small{color:var(--muted);margin-top:4px}.journey-step.warn{border-color:#ffd07a;background:#fffbf1}.journey-step.warn span{background:var(--orange-soft);color:#8a5b00}.journey-step.final{border-color:#a7dfe4}.journey-arrow{font-size:22px;color:#95a0a6}.metrics-preview{margin-top:30px;display:grid;grid-template-columns:repeat(3,1fr);gap:16px;position:relative}.preview-label{grid-column:1/-1;font-size:12px;color:#7a858b}.metric-card{background:white;border-radius:18px;padding:22px;border:1px solid var(--line)}.metric-card strong{display:block;margin:10px 0 4px}.metric-card p{font-size:13px;color:var(--muted);margin:0 0 20px}.metric-icon{font-size:24px}.skeleton-line{height:12px;border-radius:999px;background:linear-gradient(90deg,#e9eef0,#dce5e7,#e9eef0);width:86%}.skeleton-line.short{width:48%}.skeleton-line.mid{width:67%}

.social-story{background:#fff}.social-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:70px;align-items:center}.plain-list{list-style:none;padding:0;margin:28px 0 0}.plain-list li{padding:12px 0;border-bottom:1px solid var(--line);font-size:14px}.plain-list strong{color:var(--teal-dark)}.feed-demo{background:#172127;border-radius:26px;padding:24px;color:white;box-shadow:var(--shadow)}.demo-title{display:flex;justify-content:space-between;gap:12px;font-size:13px;margin-bottom:16px}.demo-title span{color:#92a0a7}.feed-cells{display:grid;grid-template-columns:repeat(5,1fr);gap:8px}.feed-cells li{font-style:normal;aspect-ratio:1.25;border-radius:11px;display:grid;place-items:center;font-size:11px;font-weight:700}.feed-cells .news{background:#254b52;color:#d9fbff}.feed-cells .ad{background:#a46908;color:#fff7e6}.feed-cells .sponsor{background:#6b477a;color:#fbecff}.feed-cells .promo{background:#5b6339;color:#f6ffd7}.recognition-card{margin-top:18px;background:white;color:var(--ink);padding:17px;border-radius:16px}.recognition-card span{font-size:11px;color:var(--orange);font-weight:700}.recognition-card strong{display:block;font-size:16px;margin:3px 0}.recognition-card p{font-size:12px;color:var(--muted);margin:0}

.participation-section{background:linear-gradient(180deg,#f0fbfc,#fff)}.participation-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:60px;align-items:center}.steps{margin:32px 0;display:grid;gap:12px}.steps>div{display:grid;grid-template-columns:105px 170px 1fr;align-items:center;gap:15px;border-bottom:1px solid #cfe5e8;padding:0 0 12px}.steps span{font-size:13px;color:var(--teal-dark);font-weight:700}.steps strong{font-size:16px}.steps small{color:var(--muted)}.participation-visual{position:relative;min-height:430px;display:flex;align-items:flex-end;justify-content:center}.participation-visual>img{width:min(360px,80%);filter:drop-shadow(0 18px 24px rgba(28,48,54,.12))}.privacy-card{position:absolute;right:0;bottom:20px;width:240px;background:#fff;border:1px solid var(--line);box-shadow:var(--shadow);border-radius:18px;padding:17px}.privacy-card strong{color:var(--teal-dark)}.privacy-card p{font-size:12px;color:var(--muted);margin:5px 0 0}

.method-section{background:#fff}.method-grid{display:grid;grid-template-columns:1fr 1fr;gap:12px}.method-grid details{border:1px solid var(--line);border-radius:16px;padding:18px 20px;background:#fff}.method-grid summary{font-weight:700;cursor:pointer}.method-grid p{font-size:13px;color:var(--muted);margin:10px 0 0}.method-note{display:flex;align-items:center;gap:18px;margin-top:28px;background:var(--orange-soft);border:1px solid #ffd888;padding:16px 22px;border-radius:18px}.method-note img{width:74px;height:74px;object-fit:contain}.method-note p{margin:4px 0 0;font-size:13px;color:#5f5643}

.pilot-section{background:var(--soft)}.pilot-card{background:white;border-radius:28px;border:1px solid var(--line);padding:42px;display:grid;grid-template-columns:1fr 1fr;gap:60px;box-shadow:var(--shadow)}.pilot-card>div:first-child p:last-child{color:var(--muted)}.pilot-progress{display:grid;gap:12px}.pilot-progress>div{display:flex;gap:14px;align-items:center;padding:10px 0}.pilot-progress>div>span{width:34px;height:34px;border-radius:50%;display:grid;place-items:center;background:var(--teal-soft);color:var(--teal-dark);font-weight:700}.pilot-progress .active>span{background:var(--orange-soft);color:#8a5b00}.pilot-progress .pending>span{background:#eef1f2;color:#929ca1}.pilot-progress p{margin:0}.pilot-progress small{display:block;color:var(--muted);font-size:11px}

.final-cta{background:#fff}.final-cta-card{background:linear-gradient(135deg,var(--teal) 0%,#00c3cf 65%,#47d8d5 100%);border-radius:30px;padding:44px;display:grid;grid-template-columns:1.15fr .85fr;gap:40px;align-items:center;overflow:hidden;position:relative}.final-cta-card:after{content:"";position:absolute;width:250px;height:250px;border-radius:50%;border:42px solid rgba(255,255,255,.12);right:-80px;bottom:-110px}.final-cta .eyebrow{color:#0b4c53}.final-cta h2{max-width:700px}.final-cta-card p{margin-bottom:0;max-width:690px}.final-actions{position:relative;z-index:2;justify-content:flex-end;flex-direction:column;align-items:stretch}

.site-footer{background:#172127;color:#e7eff1;padding:38px 0 90px}.footer-grid{display:grid;grid-template-columns:1fr auto;gap:40px;align-items:start}.footer-brand{display:flex;gap:20px;align-items:center}.footer-brand img{width:150px;background:#fff;border-radius:12px;padding:7px}.footer-brand p{font-size:13px;margin:0;color:#bec9cd}.footer-links{display:grid;grid-template-columns:1fr 1fr;gap:8px 22px}.footer-links a{font-size:13px;text-decoration:none;color:#d9e4e7}.footer-links a:hover{color:white}.footer-bottom{margin-top:32px;padding-top:20px;border-top:1px solid #2e3a40;display:flex;justify-content:space-between;gap:20px;color:#87959b;font-size:11px}.mobile-cta{display:none}

@media (max-width:960px){
  .main-nav{display:none;position:absolute;top:70px;left:20px;right:20px;background:#fff;box-shadow:var(--shadow);border:1px solid var(--line);border-radius:16px;padding:16px;flex-direction:column;align-items:stretch;gap:8px}.main-nav.open{display:flex}.main-nav a{padding:8px}.menu-btn{display:block}.hero-grid,.social-grid,.participation-grid,.pilot-card,.final-cta-card{grid-template-columns:1fr}.hero-visual{min-height:390px}.bear-hero{max-height:400px}.speech-1{left:6%;top:35px}.speech-2{right:5%;top:135px}.status-grid{grid-template-columns:1fr 1fr}.rights-grid{grid-template-columns:1fr 1fr}.section-heading.split{grid-template-columns:1fr;gap:10px}.journey{grid-template-columns:1fr}.journey-arrow{transform:rotate(90deg);text-align:center}.metrics-preview{grid-template-columns:1fr}.method-grid{grid-template-columns:1fr}.final-actions{max-width:440px;justify-self:start}.footer-grid{grid-template-columns:1fr}.steps>div{grid-template-columns:90px 1fr}.steps small{grid-column:2}
}
@media (max-width:620px){
  body{padding-bottom:64px}.container{width:min(100% - 28px,1160px)}.brand img{width:118px}.brand-project{display:none}.hero{padding-top:52px}.hero h1{font-size:39px}.hero-lead{font-size:17px}.hero-actions .btn{width:100%}.hero-visual{min-height:340px}.bear-hero{max-height:340px}.speech-card{min-width:145px;padding:10px 12px}.speech-1{left:-2%;top:22px}.speech-2{right:-2%;top:120px}.status-grid{grid-template-columns:1fr;padding:15px 0}.section{padding:66px 0}.rights-grid{grid-template-columns:1fr}.right-card{min-height:0}.right-card h3{margin-top:28px}.social-grid{gap:35px}.feed-demo{padding:16px}.feed-cells{gap:5px}.feed-cells li{font-size:.875rem}.steps>div{grid-template-columns:80px 1fr}.participation-visual{min-height:320px}.privacy-card{right:0;bottom:0;width:215px}.pilot-card{padding:28px 22px;gap:28px}.final-cta-card{padding:30px 22px}.footer-bottom{flex-direction:column}.mobile-cta{display:grid;grid-template-columns:1fr 1fr;position:fixed;bottom:0;left:0;right:0;z-index:60;background:#fff;border-top:1px solid var(--line);padding:8px;gap:8px}.mobile-cta a{text-align:center;text-decoration:none;font-size:13px;font-weight:700;padding:10px;border-radius:10px;background:var(--teal);color:#062e32}.mobile-cta a:last-child{background:#20272c;color:#fff}
}
@media (prefers-reduced-motion:reduce){*{scroll-behavior:auto!important;transition:none!important}}
/* Readability and controls for the Pilot launch. */
:root{--teal-dark:#006b77}
html{scroll-padding-top:6rem;scroll-padding-bottom:6rem}
h1,h2,h3{overflow-wrap:anywhere}
.hero h1{line-height:1.3;letter-spacing:0}
.section-heading h2,.participation-copy h2,.social-story h2,.pilot-card h2,.final-cta h2{line-height:1.4;letter-spacing:0}
.brand-project,.eyebrow,.hero-notes,.speech-card span,.status-grid strong,.status-grid small,.right-num,.preview-label,.metric-card p,.demo-title,.recognition-card span,.recognition-card p,.steps span,.privacy-card p,.method-grid p,.method-note p,.pilot-progress small,.footer-brand p,.footer-links a,.footer-bottom,.mobile-cta a{font-size:.875rem}
.right-card p,.plain-list li,.method-grid p{font-size:1rem}
.right-num,.recognition-card span{color:#845500}
.footer-bottom{color:#b4c0c5}
.feed-cells{grid-template-columns:repeat(2,minmax(0,1fr))}
.feed-cells li{aspect-ratio:auto;min-height:74px;padding:10px;text-align:center}
.feed-cells .ad{background:#805005}
:focus-visible{outline:3px solid #006b77;outline-offset:4px}
.site-footer :focus-visible{outline-color:#fff}
a,button,summary{-webkit-tap-highlight-color:rgba(0,175,192,.2)}
.main-nav a,.footer-links a{min-height:44px;display:flex;align-items:center}
.menu-btn{min-height:44px}
summary{min-height:44px}
.hero-grid>*,.social-grid>*,.participation-grid>*,.pilot-card>*{min-width:0}
.method-note img{flex-shrink:0}
@media(max-width:620px){
 .hero h1{font-size:clamp(2rem,8vw,2.45rem)}
 .hero-visual{margin-top:12px}.speech-card{min-width:0;max-width:155px}.speech-1{left:0}.speech-2{right:0}
 .mobile-cta{padding-bottom:max(8px,env(safe-area-inset-bottom));}.mobile-cta a{min-height:44px;display:grid;place-items:center}
 .main-nav{max-height:calc(100dvh - 160px);overflow:auto}
 .footer-brand{align-items:flex-start;flex-wrap:wrap}
 .demo-title{flex-wrap:wrap}.feed-cells li{font-size:.875rem}
 .btn{white-space:normal}.join-actions .btn{width:100%}
}
.international-section{background:#e9f9fb}
.international-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px;align-items:start}
.international-card{background:#fff;padding:22px 24px;border:1px solid #c5e2e6;border-radius:22px}
.international-card summary{cursor:pointer;min-height:0;list-style-position:outside}.international-card summary .eyebrow{display:block;margin:0 0 8px}.international-card summary>strong{display:block;font-size:1.25rem;line-height:1.45;padding-right:8px}.international-card[open] summary{margin-bottom:18px}.international-card p{margin:0 0 16px}
.international-card .case-scope{font-size:.875rem;color:#53616a}
.case-question{padding:16px;background:#fff3d6;border-radius:12px}
.international-card a{color:#00616c;text-underline-offset:4px;min-height:44px;overflow-wrap:anywhere}
.international-note{font-size:.9375rem;margin:28px 0 0;color:#334f55}
@media(max-width:960px){.international-grid{grid-template-columns:1fr}}
/* Preserve intrinsic image proportions after explicit dimensions are supplied. */
.footer-brand img,.participation-visual>img{height:auto}
.international-card>a{font-size:.875rem;line-height:1.7}
/* Thai typography: real bundled font files, comfortable leading, clear hierarchy. */
body{font-family:'Noto Sans Thai',Tahoma,system-ui,sans-serif;font-size:1rem;line-height:1.85}
button,input,select,textarea{font:inherit}
h1,h2,h3,.eyebrow{letter-spacing:normal;word-break:normal;overflow-wrap:break-word}
.hero{padding:40px 0 44px}
.hero-grid{grid-template-columns:1.35fr .65fr;gap:36px;align-items:center}
.hero h1{font-size:clamp(2rem,3.7vw,3.1rem);line-height:1.45;margin-bottom:14px;font-weight:700}
.hero-lead{font-size:1.0625rem;line-height:1.85;margin-bottom:20px}
.section-heading h2,.participation-copy h2,.social-story h2,.pilot-card h2,.final-cta h2{font-size:clamp(1.65rem,3vw,2.4rem);line-height:1.55;font-weight:700}
.right-card h3,.international-card h3{line-height:1.65;font-weight:700}
.eyebrow,.btn,.main-nav a,summary{font-weight:600}
.hero-visual{min-height:360px}.bear-hero{max-height:400px;height:auto}
.main-nav{gap:16px}.brand-project{font-size:.875rem}
.hero-notes,.case-scope,.international-card>a,.footer-brand p,.footer-links a{line-height:1.75}
@media(max-width:960px){.hero-grid{grid-template-columns:1fr}.hero-visual{min-height:300px}.bear-hero{max-height:330px}}
@media(max-width:620px){.hero{padding-top:28px}.hero h1{font-size:1.875rem;line-height:1.5}.hero-visual{min-height:280px}.bear-hero{max-height:300px}.hero-lead{font-size:1rem}.section{padding:48px 0}}
.start-guide{margin:24px 0;padding:22px;background:#fff;border:1px solid var(--line);border-radius:16px}.start-guide h3{margin-top:0}.start-guide ol{padding-left:1.5rem}.start-guide li{margin-bottom:12px}.start-guide a,.data-use-section a{color:#00616c;text-underline-offset:3px}.data-use-section{background:var(--soft)}.data-use-section article{padding:22px;border:1px solid var(--line);border-radius:16px;background:white}.data-use-section h3{margin-top:0;font-size:1.2rem}.data-use-section p{margin-bottom:0}

/* Thai-first reading and interaction refinements */
body{line-height:1.72}
h1,h2,h3{line-height:1.4;text-wrap:balance}
.hero h1{line-height:1.4}
.section-heading h2,.participation-copy h2,.social-story h2,.pilot-card h2,.final-cta h2{line-height:1.4}
.right-card h3,.international-card h3{line-height:1.4}
.feed-demo{margin:0}
.feed-cells{list-style:none;padding:0;margin:0}
.feed-cells li{font-style:normal;aspect-ratio:auto;min-height:74px;padding:10px;text-align:center;border-radius:11px;display:grid;place-items:center;font-size:.875rem;font-weight:700}
.demo-title{display:flex;justify-content:space-between;align-items:flex-start;gap:12px}
.demo-title span{font-size:.875rem;color:#c5d0d5}
.cta-disclosure{font-size:.875rem;line-height:1.65;margin:0 0 12px;color:#17363a}
.final-actions{grid-column:2;max-width:440px;justify-self:end;align-self:center}
.mobile-cta{padding-bottom:max(8px,env(safe-area-inset-bottom));transition:transform .2s ease,visibility .2s ease}
.mobile-cta.is-hidden{transform:translateY(110%);visibility:hidden}
@media(max-width:960px){.final-actions{grid-column:auto;justify-self:start}.cta-disclosure{max-width:44rem}}
@media(max-width:620px){body{padding-bottom:calc(64px + env(safe-area-inset-bottom))}.final-actions{max-width:none}.cta-disclosure{font-size:.875rem}}